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A.J. Dewey's Bio

 

A.J. began his career at the age of 10 as a child actor for America's premier equity theater for young people, The Children's Theater Company of Minneapolis (CTC). Spending nearly ten years as one of the handful of children continuously cast in CTC's elaborate productions, A.J. was continuously working with some of the biggest names in children's literature - Dr. Seuss, Astrid Lindgrin, and Tommie De Paola - to name a few. In 1992, A.J. attended film school at Columbia College in Chicago where his student film won Best of Class out of the 250 films submitted.

In 1994, Dewey formed A.J. Dewey's Creature Kumpany. A.J. launched the company by writing and producing an elaborate musical production of The Velveteen Rabbit that featured 48 handcrafted puppets, eleven puppeteers, and four actors. A hands-on creator, A.J. was involved in every aspect of the production, from raising money, to the design and construction of all the costumes, puppets, and sets. The show opened to sold out houses during its 50-performance run. Earning critic's choice in both the Minneapolis Star Tribune and the St. Paul Pioneer Press, it inspired the Minneapolis Critic Peter Vaughn to conclude in his review of the show, "My guess is we will see a lot of him [Dewey] over the years."

The success of the show earned A.J. a steady base of freelance clients for which he immediately began designing and developing many projects for in mediums that included print, television, and product design. Dewey was hired by Houston based Luna Entertainment to help develop and design an original television concept based on an unpublished work of Margaret Wise Brown entitled The Noon Balloon. A.J. designed print characters for Mello Smello, a national children's marketing company, built some props for Lee Jean's Buddy Lee character and designed some wardrobe pieces for Rebecca's Garden, a national cable television series on gardening. In 1997, A.J. worked in the Art Department of Tremendous Productions where he designed and built props, original artwork, and served as assistant puppet wrangler for 26 episodes of Once Upon a Tree, an award-winning cable series produced for Animal Planet and PBS.

In the fall of 1997, A.J. joined Interactive Personalities, one of the countries leading producers of corporate presentations for Fortune 500 companies. Here A.J. designed characters and visual concepts for such companies as IBM, Compaq, Cincinnati Bell, Disney, Starkist and Whirlpool. In 1998, A.J. was selected to design the animated spokesperson for the American Advertising Awards. Then in 1999, A.J. was named the Creative Director and made partner of a new division of Interactive Personalities entitled eMotion Capture Studios. The new division would focus on the creation and development of children's and family live-action and animated broadcast projects. Immediately eMotion Capture Studios was chosen by the MN Orchestra and the Dr. Seuss Estate to produce a nationally distributed symphonic animated video of the popular children's book Dr. Seuss's My Many Colored Days. A.J. was selected to design all the animated characters and hand-paint all the animated backgrounds for the video. As Dr. Seuss never illustrated this story himself, Dewey was assigned to create artwork that was not derivative of Seuss's own work - but was to be created purely in Dewey's own unique art style. Dr. Seuss's My Many Colored Days was released in 1999, and won a total of 16 national awards and recognitions.

Dewey established his newest company, The Fabulatory, in 2001. The company's mission is to design and produce FABULOUS products for print and multi-media applications. Through The Fabulatory, A.J. has created hundreds of products for the mass and specialty markets that include: Target, Wal-Mart, Marshall Field's, Nordstrom, Creative Kidstuff and Barnes and Noble. In addition to creating products from his own original artwork, A.J. also developed artwork and licensed product for Sesame Street, Cat in the Hat (movie), Marvel, Betty Boop, Madeline, Groovy Girls, Peanuts, American Chopper and Pepsi Cola.

From 2004-2006, A.J. was a Senior Designer at Manhattan Toy. A.J. was the lead designer for the company's biggest initiatives that were released at Toy Fair in February of 2006. The first big initiative was a brand extension of their ever-popular Groovy Girls line. Dewey created a separate line of dressable pet plush that includes outfits and over-the-top accessories for a menagerie of fabulous furry pets, Groovy Girls Petrageous. A.J. was also the lead designer on Manhattan's second biggest initiative, and created the first ever rooted hair, molded plastic fashion dolls for the specialty market. The line is based on pixies from an imaginary world called Trixieville...a secret pixie place. Groovy Girls Petrageous was the most successful initial launch in the company's history. In 2006, Manhattan Toy collaborated with Cirque Du Soleil to develop a premier collection of toys that would celebrate Cirque Du Soleil's creative spirit, promote self-expression and delight and inspire imaginative play. A.J. not only designed toys for the collection, but also developed most the custom printed fabrics as well.

In 2006 A.J. was hired by The Moodster Company as it's Creative Director to help create, design, and direct a 3D animated pilot for a potential series. The pilot completed production in June 2007 - and is currently being focus grouped at Yale University under the direction of Dr. Marc Brackett.
A.J. Dewey
A.J. Dewey
Velveteen Rabbit
1994 Velveteen Rabbit Poster